WANT

WANT completed a comprehensive rebrand for Prolink, a leading workforce solutions and staffing provider. They created a new name and brand for a future project, and developed a corporate video. The project began with the WANT team conducting more than 25 interviews with key members of the Prolink team, clients, and external talent to understand the business and the issues that needed to be addressed within the brand. The project resulted in quality, timeliness, creativity, and a solution that evolved the brand while keeping hints of its equity and roots intact.

WANT also did a comprehensive rebrand of Prolink, a leading workforce and staffing provider. The project involved creating a new brand identity that reflected the company’s roots and showed how far it had come as leaders in the industry. The project also included a corporate video that was well-received. The rebrand generated new business and brought in new candidates, and the new brand resonated with internal and external target audiences. The collaboration with WANT was seamless, with structured updates and prompt responses, making the rebranding journey efficient and productive.

WANT completed a rebranding project for ES, a leading force in the design and manufacture of windows, facades, and architectural systems. They proposed a transition from "ES Windows" to the more encompassing "ES", and developed a modern, sleek logo that embraced the brand's extended capabilities. The rebranding helmed by WANT Branding transformed ES's brand identity, and was well-received by both longstanding clients and potential customers. The collaboration with WANT was seamless, complemented by structured updates and prompt responses, making the rebranding journey efficient and productive.