Underbelly

Underbelly has completed a marketing, video production, and web design project for a data observability company. The company needed help with marketing collateral for product launches. Underbelly worked to produce new features, get feedback, edited designs, and created collateral simultaneously. The project also included a YouTube series, where Underbelly led people in the data engineering space to talk shop and have looser conversations. They did a storyboard, wrote a script, gave feedback on the structure of 5–10 minute interviews, and helped develop a style guide and format to make each video feel the same. Underbelly was involved in everything regarding the videos, including editing and several rounds of feedback. This project resulted in more pipeline being created from product launches, the launch of a YouTube channel, and increased customer interest due to the high-quality content shared.

Underbelly also completed a logo design and branding project for a church. The church was in need of rebranding, and Underbelly was hired to provide a fresh new look. Underbelly worked with the church to discuss the scope of the project, their desires, and style preferences. They then began working on the logo and branding guide, providing clear communication throughout the whole process and delivering a strong logo package that embodied the church's needs. As a result of the new branding, the church felt confident in moving forward with their new app, graphics package, and website redesign, and they were grateful to have a logo and branding that reflected who they were as an organization. The process was clear, simple, and straightforward, and the church was very pleased with the final design.