Traina

Traina recently completed a project with a medical device and digital health solutions company, creating tutorial videos for XR device accessory products. The goal was to educate customers on how to properly fit and assemble these accessories onto head-mounted displays or VR headsets. Traina's involvement included storyboarding, scriptwriting, video and photo shooting, postproduction, and thought partnership. The project resulted in highly satisfactory videos and photos, achieving the company's goal of creating tutorial content for a different audience than they normally address.

Another completed project involved branding services for a pediatric therapy company, including the creation of social media templates, collateral for patient and pediatrician education, a complete brand redesign, and the launch of a new website. Traina's involvement also included a 3-day photoshoot and a brand video. The measurable outcomes from the project included a 30% increase in site-generated leads since the new website went live, as well as a significant increase in brand recognition and awareness in the company's region.

Traina also completed a project with Space Center Houston, the official visitor center of NASA Johnson Space Center. The project involved a complete redesign of the organization's branding and website. Traina conducted a comprehensive brand audit, redesigned the brand identity, and created new digital recommendations. The project resulted in a highly successful relationship, with Traina exceeding the organization's expectations and receiving positive feedback from staff and media impressions upon the launch of the new branding. The project also led to a plan to work with Traina again in the future.