TopRight
visit site- $5,000+
- 10 - 49 employees
- Atlanta, GA
TopRight is a marketing and consulting firm headquartered in Atlanta, Ga., with an additional office in Washington, DC. Founded in 2006, TopRight's team of around 25 specializes in marketing strategy; CRM and Big Data consulting and SI; and CRM consulting and SI. TopRight primarily works with midmarket clients.
Client Insights
Industry Expertise
This provider has not added their industry expertise.
Client Size Distribution
Midmarket ($10M - $1B) 80%
Enterprise (>$1B) 20%
Common Project Size
$200K-$999K 1 project
Clients
- Boeing
- Microsoft
- PBS
- Delta
Highlights from Recent Projects
TopRight completed an educational franchise Aprimo implementation project, which involved standardizing and centralizing the follow-up, conversion, and relationship building processes for over 400 franchisees and 1,200 learning centers. The project aimed to establish a regimented approach to building customer relationships, with a focus on change management and enterprise software applications. The implementation process took approximately ten months and led to a significant improvement in self-recorded inquiries to enrollment rate, as well as improvements in customer level and account level metrics. The Senior Director of Relationship Marketing commended TopRight for their knowledgeable and patient consultants, as well as their partner-oriented approach that balanced business growth for both parties. The initiative was a huge revenue driver for the educational franchise, in addition to creating new lists of potential customers who had previously not been followed up with.