Theory SF

Theory SF has completed a project for a software company, creating a full visual brand system, a launch campaign, and assets for the launch including a brand anthem video, animated ads, and a series of image ads. The results of the project included a brand system that could be adapted for all needs and a high-value ad campaign. While project management needed improvement partway through, Theory SF worked to rectify the issues and ensure the project's success.

For a legal cannabis start-up, Theory SF helped create a unique packaging and message for a new cannabis edible. The company provided a range of proposals for the product's name, message, and packaging, working closely with the client to make adjustments and ensure the final deliverables were aligned with the client's goals. The project was completed successfully, and the client was happy with the results, although there were some areas for improvement in attention to detail.

Additionally, Theory SF assisted a workforce optimization platform with branding and marketing, helping the company align its branding to its current and future goals. The company worked with a dedicated team of 6-8 people, and the project manager helped guide the project to ensure it met the client's expectations efficiently. The client was impressed with Theory SF's ability to go above and beyond in helping them understand and accomplish their goals, and they had no areas for improvement to note.