Tenet Partners

The first project involved Tenet Partners helping a materials science company design and launch its sustainability brand architecture. This included a comprehensive competitive analysis, gathering information from the business team, conducting stakeholder interviews and focus groups, and creating a visual and verbal identity for the company. The team delivered a brand narrative, messaging document, and governance rules to align products with the brand pillars. The client praised the team for their patience, dedication, and professionalism throughout the complex branding project.

The second project saw Tenet Partners assisting a financial services organization in creating a new brand that would integrate elements of both legacy companies and resonate with teammates and customers. The team conducted thorough research and data gathering to inform the development of a new brand, logo, brand identity, and brand guidelines. They also helped launch the new brand and culture internally through a brand immersion training program and received overwhelmingly positive feedback from teammates, customers, and community members.

In the third project, Tenet Partners was hired by a manufacturing company that was breaking up and needed to develop a new brand. The team conducted workshops and conversations with global executives to gather information for the rebrand, resulting in a new name, logo, website design and development, and other marketing materials. The client was thrilled with the results, praising the team for their strong project management, transparency, and willingness to listen. The engagement was considered extremely successful, and the client expressed 100% satisfaction with the partnership.