Tanj

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Tanj is a naming agency headquartered in New York, N.Y. It was founded in 2009 and has about 5 employees. The agency focuses on clients that are enterprises, mid-sized, and small businesses.

Client Insights

Industry Expertise

Financial services

10%

Gaming

10%

Media

10%

Real estate

10%

Business services

5%

Consumer products & services

5%

Education

5%

Energy & natural resources

5%

Hospitality & leisure

5%

Client Size Distribution

Small Business (<$10M) 20%

Midmarket ($10M - $1B) 40%

Enterprise (>$1B) 40%

Common Project Size

$10K-$49K 37 projects

$50K-$199K 14 projects

<$10K 1 project

Clients

  • Agilent
  • Alibaba
  • Ally
  • Capital One

Highlights from Recent Projects

Overall Rating

5.0
58 Reviews

The first project Tanj completed was naming services for Swoops, a fantasy basketball game platform. Tanj conducted in-depth interviews with the primary stakeholders to understand the emotions and feelings they wanted to convey. Through a series of meetings and surveys, Tanj delivered a list of name suggestions that aligned with the company's themes of strategy names and futurism. The team at Swoops was extremely satisfied with the final name, as were their users.

The second project involved brand renaming for Treewalk, an accounting firm. Tanj interviewed the company's leadership to understand their goals and competition and then presented a range of name options, explaining each thematically. The team at Treewalk was impressed with the simplicity and clarity of Tanj's process as well as their project management skills, as they consistently met deadlines and communicated effectively. The new name has led to improvements in brand awareness and engagement for the firm.

The third project Tanj completed was naming for an AI company. Tanj helped the company define a clear and specific naming strategy through stakeholder interviews. They were able to translate the company's vision into a name that matched their brand identity. The team was impressed with Tanj's attention to detail and responsiveness, as they delivered everything on time and were available for ongoing advice. While the price was consistent with the industry, the client wished it had been lower. Overall, the company recommends Tanj for naming and branding projects.

Timeliness

5.0

Service Excellence

5.0

Value

4.8

Would Recommend

5.0

Awards

47974

2023

36973

2022