Strategic Sales & Marketing
visit site- $1,000+
- 50 - 249 employees
- Farmington, CT
Strategic Sales & Marketing (SSM) is a lead generation company based in Farmington, Conn. Founded in 1989, SSM helps companies with lead generation and appointment setting services focused on B2B major accounts. Typical clients are looking to reach the Owner, Director, VP or C level of contact, have a sales cycle that requires multiple touch-points, and uses a "solution sell process."
Client Insights
Industry Expertise
15%
15%
15%
15%
10%
10%
10%
5%
5%
Client Size Distribution
Small Business (<$10M) 40%
Midmarket ($10M - $1B) 35%
Enterprise (>$1B) 25%
Common Project Size
$10K-$49K 6 projects
$200K-$999K 6 projects
$50K-$199K 5 projects
Clients
- CT Technology Council
- FFF Associates
- Gerber Scientific
- Karen Spencer Design
Highlights from Recent Projects
Strategic Sales & Marketing completed a Sales Outsourcing & Lead Generation project for a Water Heating Co. Their involvement included developing an outbound call script, making sales calls, and curating a list of sales targets. The team consisted of 10–12 people, including a main contact, Jason (Director of Sales), and a teammate from their accounting department. The engagement started in January 2018 and was paused in January 2023. Results showed an increase in sales and exceeded the agreed-upon metrics by multiples of two or three. Strategic Sales & Marketing stayed on budget and provided quality leads within each target sector.
Additionally, the company completed a Lead Generation project for a Heating & Air Conditioning Contractor on Long Island. Strategic Sales & Marketing helped generate new leads by making appointments with prospective clients in Manhattan. The partnership began in May 2021 and is ongoing. Results showed that the company was successful in getting appointments, with 4–6 meetings held monthly. The team communicates through Zoom and stands out for their ability to listen to their clients and professionalism.
Lastly, Strategic Sales & Marketing worked on a Sales Campaign for a Laboratory Service Provider. The company hired SSM to launch a sales campaign for their firm to physicians and scientists. The project involved cold calling physicians and scientists to get appointments for the sales team. The CEO of the company was impressed with the results and the adaptability of the team, especially the project manager, Jason. The project has seen a large growth in sales, and the workflow between the teams was described as wonderful.