Stitch Marketing Research

The first project Stitch Marketing Research completed was research and focus groups for a liberal arts university in San Diego, California. The university hired Stitch to conduct focus groups with students and parents to understand their opinions and preferences surrounding health and safety for the upcoming fall 2020 semester. The insights report provided by Stitch allowed the university to make decisions on bringing back students in the fall with extensive safety measures, resulting in a projected 1%-5% decrease in enrollment, rather than the projected 15% decrease. The project was completed in an expedited timeline, and Stitch's team stayed in touch and offered additional help if needed.

The second project was market research for an on-demand fitness class company. The company hired Stitch to conduct a survey and provide insights into their target market for their on-demand fitness offering. The market research findings allowed the company to successfully launch their on-demand offerings, resulting in immediate sales and a strong foundation for growth. The workflow between the company and Stitch was effective, and the company was impressed by Stitch's knowledge, detail in the report, and willingness to explain how the findings specifically affected their business decisions.

The third project involved market research for a hookah company in San Diego, CA. The company hired Stitch to conduct focus groups with regular hookah users to understand successful and unsuccessful flavors, as well as ongoing market research reports on flavor trends in key industries. Stitch's out-of-the-box approach to finding answers to consumer flavor choice provided the company with a new perspective and actionable findings. The company introduced 5 new flavors into their product line with clearer focus and confidence after implementing Stitch's findings, resulting in a positive impact on their bottom line. The team at Stitch was described as smart, creatively analytical, and sincere.