SmashBrand

In the first project, SmashBrand worked with Curation Foods to execute a packaging rebrand for one of their avocado product brands. The project involved brand exploration, testing of different design directions, and ultimately a complete overhaul of the packaging. The results included a significant increase in purchase intention among existing and new customers, as well as positive feedback on shelf presence, relevance, and exposure. Curation Foods was particularly impressed by SmashBrand's turnaround time, communication, and ability to incorporate consumer validation testing into their design process.

The second project involved SmashBrand's work with Nuton, a brand focused on ketogenic diet products. SmashBrand helped Nuton develop the brand name and story, design packaging for their first two products, and later launch five additional products with new artwork. The impact of the engagement was demonstrated through positive customer reviews, a unique pour spout design, and the successful attraction of female customers without alienating male customers. Nuton found SmashBrand to be highly organized, communicative, and impressive in their ability to position their brand creatively.

Finally, SmashBrand conducted market research and designed retail packaging for Snuggle Puppy, a dog product company. The project included pre-market analysis, testing of different packaging options with customers, and ultimately the design of the packaging. While it was too early for quantitative metrics, the quality of SmashBrand's work was well-received at trade shows, and the company was excited about the potential impact of the new packaging designs. Snuggle Puppy was impressed by SmashBrand's organized and detailed process, as well as the diverse insights brought by the team. Overall, they found the experience to be positive and had no areas for improvement to suggest.