The Shelf

Project 1: Social Media Marketing for Skincare Company The Shelf - Influencer Marketing Agency was hired to create and manage influencer campaigns for a portfolio of CPG brands in the OTC health and beauty category. The company had previously found managing influencer campaigns to be a time-intensive process and was looking for an agency that could make strategic recommendations across brands and influencer tiers. The Shelf was selected for its strategic, creative, and data-focused proposals, as well as its unique dashboard that made it easy to manage the campaign from influencer selection to reporting. The agency provided a dashboard for influencer selection and tracking, made it easy to manage content and approval processes, and provided monthly updates on the paid/whitelisting side of the campaign. The campaign resulted in more impressions and better engagement through whitelisting ads, and the workflow between the company and The Shelf team was found to be effective and impressive.

Project 2: Influencer Marketing Campaigns for Gear Manufacturing Co. Nite Ize, a company that designs and manufactures products for outdoor gear, mobile accessories, hardware items, and pet products, hired The Shelf for several social influencer campaigns. The Shelf stood out for its customer service and special attention given to accounts. The company appreciated the workflow and communication with The Shelf team, as well as their receptiveness to feedback. While it was difficult to correlate influencer marketing directly to sales, Nite Ize found value in the photo and video assets provided by the influencers. However, the gathering of final assets was a challenge for the company, suggesting an area for improvement.