Selecto

The first project involved the UI/UX design for a digital healthcare platform, creating a holistic digital healthcare experience with modern twists that utilized web and mobile app crossovers. The Selecto team provided an entire cycle of product development, from the Discovery phase to the completion of the first release. The initial version of the product was launched successfully in the Saudi Arabia market and included functionalities such as the ability to upload RX, verify them by pharmacists, and order RX products. The workflow between the teams was effective, with clear and concise communication, meeting deadlines, and the ability to react to challenges with agility.

The second project consisted of a B2B website design for a leading ticketing platform, aiming to redesign and optimize the website for use in digital marketing campaigns and to create an incredible website experience for customers. The Selecto team understood the company's business from the beginning and delivered a new style and designs for the B2B website to be used for lead generation campaigns. The workflow between the teams was highly effective, with regular communication, fast delivery, and the ability to respond to feedback and make changes accordingly.

The third project involved the revamp of a mobile application for a car-sharing platform. The Selecto team was assigned 2-5 employees for the project and delivered key deliverables such as user research, wireframes, and UI design system. The project resulted in coherence between the brand launch and the product, a seamless user experience, and efficient onboarding for engineers. The project management was proactive and well-organized, with a willingness to bring their own ideas and approaches to the table. The most impressive aspect of working with Selecto was their team of high-profile experts who became trusted partners in UX strategy and product transformation.