Rule29

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Rule29 is a creative strategy and design firm based in Geneva, Ill. Their 20-person team provides a wide range of creative services including branding, web design, and print design. Founded in 2000, they specialize in mid-market clients. 

Client Insights

Industry Expertise

Business services

25%

Consumer products & services

25%

Non-profit

25%

Other industries

25%

Client Size Distribution

Small Business (<$10M) 15%

Midmarket ($10M - $1B) 55%

Enterprise (>$1B) 30%

Common Project Size

$50K-$199K 17 projects

$10K-$49K 5 projects

<$10K 1 project

Clients

  • Fellowes
  • Make-A-Wish
  • Cargill
  • American Red Cross

Highlights from Recent Projects

Overall Rating

4.9
27 Reviews

Rule29 has completed a project with Marrow, a small business acquisition company, to develop a brand identity and strategy. This included brand story and messaging, logo, website, and overall strategy. The results were a killer brand with corresponding brand assets, allowing Marrow to market and sell their business more effectively. Rule29's project management was on point, delivering clear timelines and consistent communication, and staying responsive to Marrow's needs and feedback throughout the process.

Great Wolf Lodge hired Rule29 to create design templates, icons, logos, Word & PPT templates for use in training materials and online e-learning courses. The outcome was positive feedback and completion rates from their audience. Rule29's project management was impressive, always delivering items on time and being responsive to Great Wolf Lodge's needs. Their creativity brought Great Wolf Lodge's vision to life, exceeding their expectations.

InFolk, a SaaS products company, hired Rule29 to create a brand identity, story, and logo, as well as design a marketing website and web application. The measurable outcomes included a brand story guide, logo assets, and designs for both the marketing website and web app. Rule29's project management was incredible, pushing InFolk's R&D teams and staying on top of timelines, anticipating next steps before they were needed. The most impressive aspect of Rule29 was their ability to create beautiful designs that perfectly fit InFolk's company values and products.

Timeliness

4.8

Service Excellence

4.9

Value

4.9

Would Recommend

5.0

Awards

42490

2023

42487

2023

48006

2023

37423

2022

37095

2022