Pointman News Creation
visit site- $10,000+
- 2 - 9 employees
- Toronto, Canada
Pointman News Creation is a communications and public relations agency based in Toronto. Founded in 2001, Pointman News Creation exclusively provides PR services.
Client Insights
Industry Expertise
30%
15%
10%
10%
10%
10%
10%
5%
Client Size Distribution
Small Business (<$10M) 30%
Midmarket ($10M - $1B) 50%
Enterprise (>$1B) 20%
Common Project Size
$10K-$49K 16 projects
<$10K 6 projects
$50K-$199K 1 project
Clients
- Samsonite Canada
- Hipcamp Canada
- Scouts Canada
- Manly Man Co.
Highlights from Recent Projects
Pointman Public Relations was hired to support a client, an advanced online portal for investment advisors, in raising brand awareness with advisors, investors, and the financial services industry overall. The survey conducted by Pointman was turned into a press release and aggressively pitched nationally, resulting in coverage highlights including the Winnipeg Free Press, CTV News in major markets, and major market radio. The client was highly impressed with Pointman's project management, finding them to be responsive and ahead of schedule at all times.
For a corporate learning support company, Pointman News Creation was tasked with getting media attention during the COVID-19 pandemic. The company was interviewed on 5-6 radio stations across Canada in French and English, thanks to Pointman's efforts. The client found Pointman News Creation to be an outstanding agency, delivering everything needed and meeting tight deadlines while displaying professionalism and communication throughout the engagement.
Zensurance, a small business insurance brokerage and insurtech company, hired Pointman News Creation to secure consumer-facing, mainstream media coverage for the results of a national survey. The company was impressed with Pointman's results, which included 84 media pickups and four interviews for their spokesperson on TV and radio. They found Pointman News Creation to be responsive and ahead of schedule at all times, significantly enhancing their approach and messaging to grab media mindshare in an engaging, thought-provoking way.