Phiture

The first project involved Phiture providing performance marketing for an AI writing app provider, ParagraphAI. The objective was to scale performance marketing efforts, and the team at Phiture managed marketing campaigns, provided KPI measurement, and offered guidance on best-performing creative and messaging themes. The measurable outcomes included optimized ads for app installs and paid subscriptions, as well as lower CPI and CAC. Phiture's project management was exceptional, with a high level of professionalism and proficiency. Their responsiveness and ability to meet deadlines were particularly impressive, and their comprehensive, full-funnel approach to mobile app marketing and growth made them stand out.

The second project focused on social media marketing for a prayer and meditation app, Halo. Phiture helped the startup improve its digital presence, especially on TikTok and Snapchat, and created design briefs to develop creative assets. The team at Phiture consisted of account managers, platform specialists, and a creative designer. With Phiture's assistance, the app saw a significant improvement in installs and purchases, and the communication and project management were exceptional. The level of expertise, approach to relationship building, and organizational skills were particularly impressive.

The third project involved lifecycle marketing services for a fintech firm, aiming to assist in acquisition, activation, and engagement. Phiture helped to identify the core elements of the onboarding and activation funnel and worked to address drop-off points through iterative campaigns. The collaboration resulted in a 40% lift in the most important metric for the treatment group receiving lifecycle communications. Phiture's responsiveness and expertise, as well as their data-driven insights, were particularly impressive, and there were no areas where they were lacking in the project.