The Naming Group

The first project involved branding for a HealthTech company, StarPRO. The Naming Group was engaged to create a brand foundation, positioning statement, and shape messaging. The project resulted in the establishment of a positioning statement and consistent market messaging, allowing StarPRO to acquire more and better customers. The project management was efficient and professional, with clear communication and on-time deliverables. This process enabled The Naming Group to understand the unique slice of business and adapt its methodology to StarPRO's specific needs.

The second project entailed branding for an Agriculture company, where The Naming Group was hired to develop a brand name for a new product. The Naming Group completed competitor reviews, linguistic analysis, and preliminary trademark research. The project resulted in the successful development of a brand name and a competitive assessment. The Naming Group's project management and execution were exceptional, exceeding the client's expectations and guiding stakeholders through the considerations for product naming on a large scale. The Naming Group also proved to be true collaborators, demonstrating a strong effort to understand the industry, challenges, and opportunities.

The third project involved naming for a Mobile Game Ad Platform Startup, where The Naming Group was hired to develop a name for a mobile ad platform company. The project included refining criteria and strategy, creating a long list of names, and the evaluation process. The Naming Group delivered a clear strategy and criteria aligned with all stakeholders, a long list of names, and a name that was selected and taken forward. The project management was on time and responsive, showcasing The Naming Group's strategic and creative approach to naming. The client was impressed with The Naming Group's ability to execute against their needs with flair, making them the best naming agency the client had worked with.