Most Likely To

In the first project, Most Likely To provided strategic consultancy and branding for Juno Capital Partners, a venture capital firm. Most Likely To helped refine the client's goals and created a strategic overview, complete with a structured set of questions and a framework to navigate the market. The subsequent deliverables focused on branding and identity using the strategy as a foundation. While the project didn't result in the launch of the business, the strategy and branding materials proved exceptionally useful for creating a pitch deck for investors and partners. The deck was very well-received, with people lining up to provide capital and participate in the venture due to the work done by Most Likely To.

For the second project, Most Likely To engaged in a research and discovery phase to develop a media strategy for a battery recycling program campaign for a San Francisco government agency. The team came up with a comprehensive media strategy and creative concept, including social media and SEM, as well as pre and post-campaign insights. The campaign garnered 43 million impressions, 34,000 website visits, and saw significant increases in battery bucket deliveries and recycling, indicating a strong impact.

In the third project, Most Likely To collaborated with a government department on multiple marketing campaigns to promote Climate Action Month. The team created an ad campaign to drive residents to landing pages where they signed up for over 100 events. The campaigns led to a 109% improvement in the number of visitors to the Climate Action Month page year over year, meeting or exceeding KPIs. Most Likely To's flexibility, organization, quick turnaround times, and proactive approach made them a valuable and enjoyable partner to work with.