Modern Craft

The first project involved Modern Craft providing brand consulting and marketing strategy services for an educational nonprofit. The company was launching a new product in the education marketplace and needed help creating a new brand identity and go-to-market launch plan. Modern Craft's involvement included industry research, brand strategy consulting, and assistance with the go-to-market plan. As a result of their collaboration, the number of students served tripled, and the client praised Modern Craft's organization, thoroughness, and goal-driven approach.

The second project centered around Modern Craft's creation of a brand strategy for a consumer-packed goods (CPG) company. The company needed help formulating an integrated brand strategy aligned with their business units. Additionally, Modern Craft assisted with operationalizing the company's objectives, which had been disjointed and siloed. The impact of Modern Craft's work had an incredible impact on the client's business, and they praised the team's project management, understanding of various approval levels, and integration into their existing system.

The third project involved Modern Craft providing branding services for an environmental sensor data company. The company was aiming to revamp its overall branding and focus on a new primary customer-facing brand. Modern Craft helped define the brand strategy, identify customer segmentation, and develop visual elements such as the logo and color palette. The client reported positive feedback from investors and a reinvigorated brand essence. They praised Modern Craft's high-level human approach, flexibility, and supportiveness throughout the project.