MiresBall

The first project was a web design, marketing, and branding project for an e-commerce company focused on the diagnosis and education of people with sleep disorders. MiresBall was hired to redesign the client's existing Shopify website and develop a new content strategy. Additionally, MiresBall created ad formats for social ads, conducted keyword research, developed a new logo, handled copywriting, and assisted in choosing brand typography and color schemes. After the site's launch, the client saw an increase in their conversion rate and was able to reallocate their marketing spend from SEM to SEO. The client was impressed with MiresBall's thoughtfulness about brand impact and voice, and their dedication to ensuring that all elements of the brand supported their business promises.

The second project involved rebranding services for a philanthropy-focused nonprofit organization. The San Diego Foundation hired MiresBall to do a brand identity reset, which included a discovery phase and the development of a style guide. MiresBall also assisted in redesigning the organization's collateral and launching a new website. The client was impressed with MiresBall's creativity, problem-solving skills, and excellent project management. They expressed gratitude for the unique brand that was developed and the guidance provided by the MiresBall team.

The third project was web development for the Institute of Contemporary Art, San Diego. MiresBall developed the organization's branding and produced a website focused primarily on mobile use. They also provided insight into marketing best practices and created a flexible logo that allows for constant change while maintaining continuity. The client was impressed with the project management and strong communication from the MiresBall team, describing their relationship as more like a friendship than a working relationship. The client advised potential customers to be clear and honest about expectations and to trust MiresBall's process.