Mighty Digital

Mighty Digital completed a project for Rarible.com, an NFT marketplace, with the goal of building an omnichannel data collection and business intelligence (BI) tools based on it. Following the completion of the project, Rarible was able to democratize access to data and insights across the whole organization. Mighty designed and built a data collection and governance platform, integrated Amplitude product analytics systems, and created a system of business metrics according to the RARRA growth framework.

Swype Agency hired Mighty Digital to build a marketing analytics stack for their client, who lacked an analytics/reporting layer to understand the return on advertising spend and the effectiveness of marketing campaigns. Mighty connected all marketing and revenue sources and deployed shiny dashboards to visualize the data, providing complete visibility of the results of marketing campaigns conducted for the clients.

Spin Scooters, a micromobility company, hired Mighty Digital for a two-part project focusing on user acquisition and lifecycle marketing. The team fixed mobile attribution data collection, implemented SKAD attribution, built robust advertising costs pipelines, and reengineered Looker dashboards for user acquisition. For lifecycle marketing, they audited and updated pipelines, reengineered Looker dashboards, and built new dashboards with new data. As a result, Spin Scooters had a more accurate picture of advertising spend and ROI and a better understanding of performance and lift from various marketing efforts.