McLean

In the first project, McLean was hired by a beverage manufacturing company to handle the rebranding of their logo and beverage label for five different SKUs. The company wanted to achieve a new look and feel for their brand and products. McLean did a lot of research about the industry and created various concepts based on different brand fields. The project was completed in February 2022, and the client was extremely satisfied with the results, receiving many compliments from customers, friends, and family. They praised McLean's structured process and attention to detail, particularly in ensuring that the printer matched the label exactly.

The second project involved rebranding for an on-demand home services marketplace. McLean helped the company create a new name and brand identity, moving away from the previous, more literal brand. The rebranding process included multiple conversations, naming options, and logo and branding revisions. The final result was an entire branding kit that positioned the company for rapid expansion and was well-received by customers. The client appreciated McLean's organization, approachability, and patience with the various iterations involved in the process.

In the third project, McLean was hired by a natural food and beverage company to reposition their brand with a fresh new design. They were tasked with improving brand messaging on packages and helping the brand stand out on the shelf. McLean assisted with a market segmentation analysis and deeper brand positioning exercise, resulting in exceptional acceptance of the new design at retail and month-over-month velocity increases at core retailers across the US. The client praised McLean's exceptional project management, timely delivery, and their unique ability to interpret different variables into design cues that create impact at shelf and with consumers. Overall, they had a great experience with McLean.