Matchstic

Matchstic helped a private equity firm develop a new brand and visual identity after the company was acquired by Trivest. The project involved creating a new name and content for the company, based on the messaging provided by another service provider. The team was comprised of 11 Matchstic members, and the project was completed within budget and on time. The quality of the work was described as flawless, and the team was praised for their collaborative approach and clear communication.

Board of Child Care, a nonprofit organization, engaged Matchstic to run a renaming project. The goal was to address brand confusion surrounding the organization's previous name. Matchstic conducted interviews with the executive team and visited the organization's campus to gather input. The team was praised for their thoughtful and clear approach to naming, and the project was completed within budget and on time. The organization successfully chose a new name, and the team was described as a joy to work with.

Atlanta Emerging Markets Inc. hired Matchstic for branding services to reposition the organization in the market and differentiate it from its parent company. The project involved naming, visual scheme messaging, and website design. Matchstic conducted a discovery phase to get to know the company and its offerings, followed by a strategy phase to evaluate competitors and the market landscape. The team was praised for their level of detail and intentionality in every choice, providing top-quality work and a detail-oriented approach. The project was completed within budget and on time, and the team's project management was described as organized and highly responsive.