MarketStar Bulgaria

The first project involved Sales Consulting for a Software Development Company, specifically targeting the sales process. MarketStar Bulgaria (formerly Out2Bound) was hired to improve the sales process, gather relevant knowledge for effective IT sales, and acquire and adapt best practices in negotiations, discovery phases, and contracts. The team at MarketStar Bulgaria worked closely with the client to establish a comprehensive sales strategy, provide sales team training, and assist with lead generation and prospecting. The project resulted in an increase in qualified leads, enhanced sales team skills, improved process efficiency, customer retention and expansion, revenue growth, and market share and brand recognition.

The second project focused on Outbound Sales Calling for a Fintech Company. The client sought to establish a proper sales process and execution to grow their merchant network on the local market. MarketStar Bulgaria's team delivered impeccable process structure and approach, demonstrating dedication and attention to detail. The project resulted in the successful contact of all leads in a structured manner, diligent follow-ups, and detailed reporting. While it took some time for the team to become familiar with the industry, the overall handling of the project was commendable.

The third project centered on Lead Generation for a Software Development Company, with the goal of supporting the internal marketing team in demand generation, lead generation, and account management on LinkedIn. MarketStar Bulgaria developed a lead gen strategy and plan to reach the target audience and provided a streamlined workflow with agile changes when needed. The project achieved monthly KPIs, and the team demonstrated excellent communication and collaboration. The most impressive aspects of the company were their quick adaptation to the client's needs and their tech-savvy approach to grasping the client's services and products. Overall, the project was handled well without any areas for improvement noted by the client.