Lux Insights Inc.

The first project that Lux Insights Inc. completed was a market research project for a mid-sized non-profit space and science center. The research provided a better understanding of the consumer market, including consumer preferences, and feelings about the organization and its products. The team at Lux Insights Inc. was able to confirm the organization's assumptions and provide valuable insights into the market.

The second project involved market research for the Washington Department of Fish & Wildlife, focusing on consumer insights for local seafood. Lux Insights Inc. conducted in-person influencer interviews and a survey of seafood consumers in three states, resulting in the development of a report with key findings and recommendations. The workshop facilitated by Lux generated numerous ideas and identified a need to increase visibility of local seafood through branding and labeling.

The third project was a membership survey for a member-funded society, which aimed to understand member satisfaction and gather insights into motivators and barriers to using the organization's facilities, programs, and services. The project resulted in a clear and concise presentation to the membership and management team, as well as detailed supporting documentation that allowed for cross tabulation. The team at Lux Insights Inc. demonstrated excellent communication and the ability to summarize complex data effectively.