Lexicon Branding

Lexicon Branding assisted Brandpie, a brand consultancy, in coming up with names for two biotech companies, a sustainability product, and an educational software product. Lexicon was able to develop over 100 names for the product or company and conducted legal checks on those names to ensure there were no trademarks or competitors using similar names. Brandpie found Lexicon to be great partners with fantastic work. They highlighted Lexicon's linguistic expertise, creativity, and advice, recommending them as the world's leading specialists in naming.

A purpose transformation consulting firm worked with Lexicon for branding purposes. Lexicon helped create a shortlist of 100 names and performed basic trademark and legal searches for the firm's clients. They also conducted cultural and linguistic checks, particularly important for brands outside of the US. The firm's CEO mentioned the success of past projects and praised Lexicon's collaborative approach, understanding of linguistic challenges, and unique experience in the marketplace. They had invested over $150,000 in Lexicon's services over the last four years.

Lexicon was hired by a healthcare company to assist with brand architecture strategy and the naming of their first product. Lexicon conducted an onboarding and interview of the creative executive team members, followed by multiple rounds of name generation and support in selecting a name. The VP of Product at the healthcare company was impressed by Lexicon's depth of insight into the science of naming, as well as their knowledge of consumer tech and healthcare/pharma industry strategies. The company found Lexicon to be the right partner for their project, with no areas for improvement noted.