J2

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Branding firm J2 was launched in 2007. In Philadelphia, Pennsylvania, their small team focuses on branding, market research, logo, ux/ui design, and more.

Client Insights

Industry Expertise

Arts, entertainment & music

20%

Consumer products & services

20%

Education

20%

Non-profit

20%

Real estate

20%

Client Size Distribution

Small Business (<$10M) 50%

Midmarket ($10M - $1B) 40%

Enterprise (>$1B) 10%

Common Project Size

$50K-$199K 8 projects

$10K-$49K 4 projects

$200K-$999K 4 projects

Clients

  • Kimmel Cultural Campus
  • United Way
  • Union Square San Francisco
  • Susquehanna University

Highlights from Recent Projects

Overall Rating

4.9
16 Reviews

The first project completed by J2 involved a web development and rebranding initiative for a nonprofit media organization. The team at J2 conducted a comprehensive discovery process, including reviewing the website and materials, listening to podcasts, and having individual discussions with the organization's team members. The website and logo design were created using WordPress and Figma. The quality of their design has received positive feedback, and the J2 team consistently met all deadlines and communicated clearly throughout the project. Overall, the client was extremely pleased with the work completed by J2 and would recommend them to any organization.

The second project undertaken by J2 focused on a brand audit and refresh for a university. J2 conducted research and brand audits, developed visual concepts, and provided staff training. The final brand was well received by the university's Board of Trustees, campus community, and external audiences, and resulted in a gold Cuppie award from the College and University Public Relations and Associated Professionals organization. J2 delivered items in a timely manner and was willing to go the extra mile, excelling in all aspects and bringing in expert partners when needed. The J2 staff demonstrated a strong understanding of the institution and was responsive and a delight to work with.

The third project completed by J2 involved a rebranding campaign for a signage project management tool company. The project was divided into five phases: initial prep and discovery, tagline and copywriting, logo and visual identity, design templates, and style guide. J2 met all project deadlines and demonstrated strong project management and clear communication. The team at J2 was well-organized and responsive, and the client was impressed with their ability to understand the nuanced and complex nature of their organization's positioning and messaging. Overall, the client was thrilled with the result and had no recommendations for improvement.

Timeliness

4.8

Service Excellence

4.9

Value

4.8

Would Recommend

4.9

Awards

47979

2023

47981

2023

37396

2022