IPNY

The first project IPNY completed was the Brand Identity & Tagline for Research Foundation. The Foundation of Prader-Willi Research worked with IPNY to develop branding materials and a new website to improve community awareness. IPNY created a tagline and manifesto to encapsulate the organization's identity and is continuing to work on developing a digital brochure, social campaigning, and redesigning landing pages. The feedback has been generally positive, and the client is looking forward to seeing an uptick in fundraising and online exposure.

The second project was an Advertising Campaign & Branding for Cancer Institute. IPNY was brought in to develop an advertising campaign for Dana-Farber Cancer Institute to raise awareness for the groundbreaking research being done there. The relationship has evolved to include developing a master brand strategy, measurement plan, and other creative assignments. The feedback for the advertising campaign has been overwhelmingly positive, with positive movement in key indicators and awareness shown in early results.

The third project was Advertising Campaigns for Nonprofit, specifically for the American Committee for the Weizmann Institute of Science (ACWIS). The aim was to promote the amazing work of the Weizmann Institute in an exciting and relevant way. IPNY's efforts have been successful, with significant attention and positive feedback from both the internal team and others in the field. IPNY provided a theme that will be integrated throughout all messaging channels, and the communication between the teams has been efficient and timely.