Influence & Co.

Influence & Co. completed a project for FIS Global to help position the head of consultant relations as a thought leader in the financial services space. They crafted a content strategy that utilized guest contributed articles to draw attention to the important role of consultant relations while showcasing the executive's expertise. The project resulted in guest articles published in prominent publications such as Entrepreneur and Thrive Global. The workflow between the FIS Global team and Influence & Co. was effective, and the client found the experience working with Influence & Co. to be positive.

For RAPP, Influence & Co. was hired to create a content strategy that included SEO, guest contributed content, PR, blog posts, whitepapers, keyword audits, and analytics reporting. The project aimed to establish the company's website as an online resource that shows up when leads are searching and to earn 3rd party credibility that drives qualified traffic back to the website. Since working with Influence & Co., RAPP has seen an increase in organic and referral traffic and has secured press and guest contributed placements in publications such as AdAge, Forbes, and The Drum. The workflow between the RAPP team and Influence & Co. was effective, and the client appreciated the proactive and flexible nature of the vendor.

Influence & Co. worked with MindBridge to create a content marketing strategy focused on increasing brand awareness, influencing the buying process, and equipping the sales team with resources to grow their pipeline. The project included a mix of services such as PR, guest posts, SEO, whitepapers with email drip campaigns, case studies, and infographics. The result of the project was 118 backlinks and a guest post bylined by an internal expert published in VentureBeat. The workflow between the MindBridge team and Influence & Co. was effective, and the client appreciated the vendor's flexible approach to client management and their focus on client needs.