Icreon

The first project completed by Icreon was a web redesign and SEO project for Johnson Controls, a global leader in smart building technology. The company aimed to enhance the digital experience for their security portfolio through a new website design and content. Icreon conducted a thorough audit, compared to other top agencies, and was selected based on their detailed, data-driven process. The team worked on competitive analysis, stakeholder interviews, content audit, SEO, and more, ultimately building the website on Sitecore Experience Accelerator (SXA). The results were successful, leading to increased web traffic from SEO and improved messaging and digital experience.

The second project for Johnson Controls involved website development for their security product and intrusion portfolios. Icreon was hired to create new solution selling messaging and jump-start content creation for a new demand generation division. With a thorough audit of competitors' messaging, stakeholder interviews, and the development of key messaging recommendations, the project was a success. The new messaging developed by Icreon has been used across various sales and marketing channels, resulting in increased leads and sales for Johnson Controls.

The third project involved e-commerce design and development for a yoga products company. Icreon worked with the company to accelerate e-commerce growth and sales during a significant growth period. The team conducted a discovery period and digital strategy planning phase, which led to a competitive analysis, customer profile building, and evaluation of existing UX design and e-commerce experience design. The e-commerce platform was rebuilt on Sitecore, integrated with the inventory management platform, leading to a successful launch. The engagement has resulted in a 400% increase in engagement rates, a 50% increase in average order value, and more cross-sell and upsell opportunities for the company. The project management style of Icreon has been seamless, with fast delivery and reasonable costs. The tools used for communication and project management, including Jira, Confluence, BitBucket, and Office 365, have been effective. The company has been impressed by Icreon's ability to roll with rapid pivots and changes, integrating best practices into their business. Overall, the company has no areas for improvement to suggest and advises potential customers to share as much context as possible about their goals and ambitions when working with Icreon.