The Gradient

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Founded in 2015, The Gradient is a product design firm based in Lviv, Ukraine, and Amsterdam. They have a team of 25 experienced strategists, designers, and business analysts. The Gradient works with companies of any size to design and launch digital products in the fintech, health care, and consumer products industries.  

Client Insights

Industry Expertise

Consumer products & services

20%

Financial services

20%

Telecommunications

20%

eCommerce

20%

Government

10%

Information technology

5%

Retail

5%

Client Size Distribution

Small Business (<$10M) 30%

Midmarket ($10M - $1B) 30%

Enterprise (>$1B) 40%

Common Project Size

$10K-$49K 20 projects

$50K-$199K 14 projects

$200K-$999K 4 projects

Clients

  • Azercell
  • Nasdaq Dubai
  • Dubai Financial Market
  • Qatar Airways

Highlights from Recent Projects

Overall Rating

4.9
47 Reviews

The first project involved app UI/UX designs for a telecommunications company. The Gradient was hired to provide UI/UX design services and collaborated with the client to gather requirements, create designs through Figma, and support the development phase. The team received positive feedback from app stores and internal focus groups, highlighting the app's design. The client praised The Gradient for their professionalism, structured work quality, and project management. They commended the team's patience, communication, and adoption of the client's internal tools.

The second project focused on UI/UX design and mobile app development for a marketing company. The Gradient was contracted to design a mobile app from scratch and to work with the development team during the build. The client reported complete UX/UI designs for the mobile app, seamless handoff to the development team, and excellent project management with timely deliveries and effective communication. The client praised the team's superb touch points, great attitude, communication, skills, attention to detail, and organization, making The Gradient feel like a part of their internal team.

The third project involved customer research and UI/UX design for an investment platform. The Gradient conducted customer interviews, prototyping, and product design, providing detailed instructions for the internal development team to implement. The app is live and available for download, with high user conversion rates in the onboarding process. The client commended The Gradient's depth of approach, readiness to innovate, and flexibility, highlighting key team members for their involvement and contributions to the project's success. The client recommended The Gradient for those seeking flexibility, ownership of the product, and a perfect fit for ideating and creating something new.

Timeliness

4.8

Service Excellence

4.9

Value

4.8

Would Recommend

5.0

Awards

37439

2022

37323

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37614

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37211

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