Effective Marketing

Effective Marketing has completed a project for a PR agency, providing audience research services to reach key audiences. The agency was referred to Effective Marketing and was impressed by their high ratings, great culture fit, and value for cost. The project involved amplifying the agency's work and results, which Effective Marketing did exceptionally well, delivering measurable outcomes such as reach, tonality, and path to purchase.

Another project involved paid media and market analysis for a dentist organization with over 161,000 members. The organization was seeking a strategic and proactive partner to elevate their presence and engagement. Effective Marketing was selected as the new paid media agency partner and delivered market analysis, channel strategy, and paid execution for priority campaigns and content. The team was very present and effective, driving marketing performance metrics and an effective spend of the budget, reducing CPM and CPC significantly.

Effective Marketing also provided analytics and reporting services for a marketing agency, offering quarterly reporting and analytics to analyze performance and deliver performance reports comparing actuals vs. goals. The company was impressed by Effective Marketing's approach and ability to partner with them, offering resources that benefited both organizations. The team established clear timelines, always meeting them, and responded to the company's needs with efficiency and professionalism. The project resulted in complete and timely reporting with all analytics accounted for.