Division of Labor

The first project the Division of Labor completed was a Social Media Ad Creation for California College Guidance Initiative. The company hired Division of Labor to develop video, static, and moving content for future social media ad campaigns. The team worked diligently through various rounds of brainstorming and reviews to produce ten video, ten Instagram story, ten carousel, and ten animated social ads. The collaboration was effective, and the workflow between both teams was smooth, resulting in a pleasant experience and a successful finished product.

The second project involved a Billboard Campaign for API Startup, Stytch. Division of Labor was tasked with launching a massive OOH campaign/takeover of San Francisco. They developed the campaign idea, created copy for 400+ ad units, managed production, and shipping of the units to media partners. The campaign was a success, generating a viral response and new leads for Stytch. The team at Division of Labor demonstrated impressive creativity, commitment, and attention to detail, ensuring a smooth and effective workflow between both teams.

Finally, Division of Labor was hired to create a Marketing Strategy & Advertising for Marin Foster Care Association. The goal was to spread awareness of foster care in Marin, encourage people to sign up as foster parents, and increase donations. The project included ad campaign strategy, messaging, and design for three short commercials, social media images, bus ads, and print articles/ads for magazines. The project was a success, leading to a significant increase in foster care orientation sign-ups, website visitors, and overall buzz around the county about foster care. Division of Labor's creativity, attentiveness, and ability to push for new ideas were especially impressive, and the team was praised for their excellent work.