Cutwater

Cutwater completed a B2B marketing strategy for a search engine, helping the company navigate the transition to mobile and the changes in consumer behaviors and business models. The project involved developing a concept called micro-moments and creating multiple creative assets to bring it to life. Cutwater helped introduce the concept of micro-moments to the industry lexicon, creating compelling thought leadership and impacting industry conversations around mobile.

For Russell Stover, Cutwater helped develop a brand and communication platform that reminds consumers of the joy to give Russell Stover every day. They created a persuasive communication platform and ran media for the first time, achieving promising results. The team at Cutwater was highly responsive and willing to work closely with the in-house creative and marketing teams, displaying a combination of big agency capability and start-up entrepreneurial spirit.

Cutwater also led the refresh of the Discover Boating brand for the National Marine Manufacturers Association, overseeing strategy development, research, creative and production planning, media planning, and industry communications. The strategy and creative were met with applause and extreme support within the industry, with early indications of consumer traction ahead of the official campaign launch. Cutwater's level of creativity and engagement of the chief creative officer were particularly impressive. They brought welcome processes and flexibility, maintaining timely communication and ensuring a connected plan that met the business' needs.