Cro Metrics

Cro Metrics worked with a hotel chain corporation to optimize their website and run A/B tests for their conversion strategy after the COVID-19 pandemic negatively impacted the hospitality industry. Cro Metrics managed the site's conversion rate optimization and A/B testing strategy, providing recaps after each test. The historic revenue based on the tests showed an average ROI of one to 15 or greater. The company's investment in Cro Metrics has resulted in significant improvements to their website and key KPIs, ultimately helping them rebound from the challenges brought on by the pandemic.

Earnest, a student finance company, partnered with Cro Metrics to run A/B tests on their website and optimize their product. The annual cumulative impact of the engagement was over 100 million in volume, with one test adding the application to their landing page and increasing conversion by 17%. Cro Metrics has consistently met deadlines and communicated effectively with the Earnest team. The company's extensive experimentation experience and industry-specific knowledge have made them an invaluable extension of the Earnest team.

UNICEF USA hired Cro Metrics to test and iterate their website as part of a redesign and moving to a new platform. Cro Metrics established a testing and innovating program to improve the user experience and drive impact for the organization. The partnership resulted in a successful optimization program for UNICEF USA, delivering effective conversion pathways for supporters, improved SEO ratings, and increased online donations. Cro Metrics demonstrated excellent project management, delivering test designs and results on time while being responsive to UNICEF USA's needs. The culture of Cro Metrics, attention to detail, and understanding of the big picture have made the partnership successful.