Conversion Fanatics

The first project involved Conversion Rate Optimization for an eCommerce brand located in Australia. Conversion Fanatics implemented a plan and ran tests with minimal input from the client, providing efficient and effective results. The return on investment was pleasing to the client, and the workflow between the two teams was described as very effective, with quick responses from Conversion Fanatics CEO Justin Christianson.

The second project focused on web design and digital marketing for a food supplement company. Conversion Fanatics worked with the client to improve key company KPIs, test major elements of an upcoming site redesign, and validate UX research among different audience segments. The project included a successful Black Friday and Cyber Monday testing, which resulted in a revenue lift of $30,000 and the discovery of a $60,000 button to use for future sales.

The third project was a landing pages A/B testing for the largest saltwater fishing club in America. Conversion Fanatics conducted a new split test every 7-10 days and uncovered surprising split test optimizations, resulting in a significantly higher conversion rate for the landing pages. The workflow between the client and Conversion Fanatics was described as effective, with easy communication using ClickUp. The client was impressed with the extensive split testing experience of the Conversion Fanatics team, and the results of the project led to increased profitability for every visitor.