Catchword

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Catchword is a trusted leader in naming and branding that’s been creating impactful verbal and visual identities for clients worldwide since 1998. Industry leaders such as Intel, Kellogg’s, TikTok, Allergan, Starbucks, HBO, and VW turn to Catchword for creativity and strategic insight delivered with expert guidance. From offices in the San Francisco Bay Area and New York, Catchword helps clients express who they are and how they make a difference.

Client Insights

Industry Expertise

Business services

10%

Consumer products & services

10%

Financial services

10%

Information technology

10%

Manufacturing

10%

Medical

10%

Arts, entertainment & music

5%

Automotive

5%

Media

5%

Client Size Distribution

Small Business (<$10M) 10%

Midmarket ($10M - $1B) 35%

Enterprise (>$1B) 55%

Common Project Size

$10K-$49K 48 projects

$50K-$199K 31 projects

$200K-$999K 4 projects

Clients

  • Aetna
  • Allergan
  • Amazon
  • Corning

Highlights from Recent Projects

Overall Rating

5.0
96 Reviews

The first project Catchword completed was to rename an early-stage healthcare company, rebrand a $1B+ consulting firm, and name a mobile healthcare app in partnership with three Fortune 50 brands. The company founder expressed satisfaction with the results, noting that the assignments contributed to successful brand/product rollouts and business outcomes. The Catchword team showcased excellent project management skills, consistently delivering work on time and providing sound advice to ensure a high likelihood of passing trademarking requirements.

The second project involved naming and branding services for Greenfinch, a company combining traditional Western medical practices with innovative functional and lifestyle medicine. The founder expressed delight with the outcomes, including a new company name, visual identity, and a lasting friendship with the Catchword team. The company's project management style was highlighted for its above-and-beyond approach, with Catchword demonstrating responsiveness, creativity, and assistance with decision-making.

The third project entailed branding and logo design for a software platform for pet parents by IDEXX. The Senior Director, Veterinary Marketing, was extremely pleased with the name and design, noting that all internal stakeholders were satisfied with the outcomes. Catchword's project management skills were once again praised for their responsiveness, anticipation of questions, and timely delivery of every item. Additionally, the company's experts in naming and design, coupled with their fun and curious approach to each project, were highlighted as impressive and unique.

Timeliness

5.0

Service Excellence

5.0

Value

4.9

Would Recommend

5.0

Awards

51000

2023

75679

2023

50997

2023

48003

2023

50995

2023