Bixa
visit site- $25,000+
- 10 - 49 employees
- Alexandria, VA
Bixa, founded in 2012, is a research studio that specializes in market research and marketing strategy. The two-person team operates out of Alexandria, Va. and provides services such as interviews, observational research, and surveys. They work with large to mid-sized enterprises in IT, advertising and marketing, and business services among other industries.
Client Insights
Industry Expertise
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Client Size Distribution
Small Business (<$10M) 15%
Midmarket ($10M - $1B) 55%
Enterprise (>$1B) 30%
Common Project Size
$10K-$49K 8 projects
$50K-$199K 4 projects
<$10K 1 project
Clients
- IBM
- PBS
- Ogilvy
Highlights from Recent Projects
The first project Bixa completed was Market Research & Branding for an IT Outsourcing Company. They conducted more than 20 personal interviews with buyers in the target industries to determine the ideal target market and provided strategic messaging and branding for enterprise clients. Their market research showed that the initial assumptions of the company were off-base, and the team has been happy with Bixa's work so far.
The second project was a Technology Survey & Analysis for a Consulting Company. Bixa was selected for their pricing, culture fit, and value for cost and provided a detailed report with survey findings, key trends, and discussion points. The Bixa team was communicative and quick to respond, and the high level of empathy and flexibility that Bixa demonstrated throughout the project was appreciated by the consulting company.
The third project was Market Research for a Telemedicine & Concierge Medicine Firm. Bixa was selected for their high ratings, pricing, culture fit, and value for cost and provided in-depth interviews with target audiences and a detailed report including personas, key themes, and recommendations. The project management was exceptional, and the team was responsive and flexible with the client's needs. The client found it very impressive how actionable they made the research outcome.