Bastion Insights

Bastion Insights completed a project involving qualitative and quantitative research for an automotive client. The company conducted a full audit of the client's business to understand where the brand stood in the marketplace. They also conducted a large quantitative study by interviewing current and potential customers, providing a report overviewing the general state of the industry. The results of the project were highly successful, providing the client with valuable insights that drove the transformation of their brand.

Another project completed by Bastion Insights involved market research for a major media company. The company sought Bastion db5's services to gauge the effectiveness of branded content. Bastion db5 built a system that allowed the media company to view their branded content cost-efficiently and at scale. The quality of Bastion db5's work informed the quality of the content that the media company put in front of advertisers, validating the effectiveness of their branded content.

Lastly, Bastion Insights conducted survey reports for a state's clean energy program. They developed a brand tracker survey that allowed for demographic and geolocation views, providing a robust data set that the client could use to understand the impact of their campaigns. The survey data provided by Bastion db5 was essential for the client's work, helping them to track their metrics and prove the success of their work. Bastion db5 was proactive and responsive in their project management, presenting their work well and taking on the client's problems as their own. The nature of the relationship evolved where the client no longer needed a brand tracker, but they kept Bastion db5 on and evolved the work they asked them to do, demonstrating the value and trust the client had in the partnership.