Backlash
visit site- Undisclosed
- 10 - 49 employees
- London, United Kingdom
Backlash is an events agency founded in 2017 with more than 10 employees. Based in London, they offer event marketing and planning services for clients in the fields of consumer products and retail.
Client Insights
Industry Expertise
50%
50%
Client Size Distribution
Small Business (<$10M) 25%
Midmarket ($10M - $1B) 25%
Enterprise (>$1B) 50%
Common Project Size
$50K-$199K 3 projects
$200K-$999K 1 project
Clients
- Beauty Pie
- Elemis
- Fenty
- Hasbro
Highlights from Recent Projects
Backlash completed a project for Beauty Pie, an online beauty brand, to support with pop-up store branding and delivery. The project resulted in mass awareness within the beauty industry and a revenue that broke even based on the revenue driven by the event. The team was praised for their strong communication, providing updates throughout the journey and showcasing their ability to manage changes and stay positive.
For a wedding shopper business, Backlash was hired to design and deliver a 'show-stopping' wedding stand for the National Wedding Show. The project resulted in a 20% uplift in high-value weddings appointments during the wedding show season and the term 'best ever' was used to describe the wedding stand. The workflow between both teams was impeccable, with meetings being well-managed and all communication being clear and prompt.
FitXR, an award-winning VR fitness app, hired Backlash to design and manage a technology-based exhibition stand to showcase their VR fitness product at the Balance Fitness Festival. The project resulted in FitXR being the most impressive stand at the consumer trade show, surpassing their expected footfall by around 25%. The Backlash team was praised for their flexibility and solution-oriented approach, going the extra mile on several occasions to ensure the success of the project.