AppAgent

The first project involved AppAgent providing BI & Data Analytics for a mobile app studio focused on iOS apps. The company sought help in building data visualization dashboards, defining data models, guiding them in building product and marketing funnels, and providing custom education and product strategy. AppAgent helped the company build complex Google Data Studio Dashboards, provided custom education for app marketing topics and KPIs, and helped with product strategy. The measurable outcomes included the creation of analytical dashboards, education materials, and a product strategy handbook. The vendor's project management was flawless, delivering items on time and responding to the company's needs.

The second project focused on User Acquisition Management for a game development company. The company was seeking support and marketing insights to accelerate the growth of their mobile title. AppAgent presented an overarching growth plan with multiple streams of work to progress, including work on an LTV model and testing new channels, regions, and creatives. The measurable outcomes included a threefold improvement in revenue for the flagship title, an increase in the percentage of revenue driven by User Acquisition, and more diverse regions generating UA revenue. The workflow between the two teams was clear and straightforward, with AppAgent being proactive in chasing the company to progress agreed milestones.

The third project involved Marketing & Analytics for a game developer, with the goal of growing the main game through UA optimization, ASO optimization, and the creation of data dashboards to better understand and predict profitability for paid traffic. AppAgent supported the company in defining the marketing strategy, creating and managing marketing campaigns, and creating all required creatives. The measurable impact of the engagement included the company's marketing efforts becoming profitable 2 months after starting to work with AppAgent. The project management was characterized by the vendor's proactivity in raising issues and suggesting solutions, fast and flexible communication, and exemplary team performance. The company was impressed by AppAgent's proactivity and genuine care about their success.