Antedote
visit site- $25,000+
- 10 - 49 employees
- San Francisco, CA
Antedote is a strategic innovation and insight consultancy in San Francisco and London, United Kingdom. Founded in 2014, they have about 8 employees that serve enterprise and midmarket clients in a wide variety of industries. Services include business consulting and market research.
Client Insights
Industry Expertise
25%
25%
25%
25%
Client Size Distribution
Midmarket ($10M - $1B) 40%
Enterprise (>$1B) 60%
Common Project Size
$50K-$199K 2 projects
$200K-$999K 1 project
$10,000,000m+ 1 project
Clients
- Sonos
- Philips
- adidas
- Oakley
Highlights from Recent Projects
The first project involved market research and consumer insight work for Logitech, a consumer electronics company. Antedote conducted qualitative research focused on customer insight, including exclusive online studies with 50 people and in-depth interviews with 10 of them. The team provided a detailed report consisting of more than 250 slides and helped develop a questionnaire for a broader audience. The impact of the engagement resulted in a shift in the team’s mindset regarding the value of user research and consumer insight. Antedote was transparent, flexible, and adaptable, adjusting work around COVID. The professionalism, transparency, and value for the cost were impressive, with some minor issues addressed during the project.
The second project involved customer persona marketing for a global consumer products company, specializing in homeowner and professional outdoor power equipment. Antedote was selected after rigorous research and referrals and conducted market research and customer interviews from all over the world. The scope of the project included delivering a detailed persona overview, communication strategy, and product development roadmaps aligned with the research. The outcomes demonstrated a new communications strategy and product development roadmap based on the research. Antedote took the lead but was always open to input, challenging the company to think differently when necessary.
The third project involved market research for Oakley, a sports and lifestyle brand, and entailed remote user testing and uncovering user needs for physical and wearable digital products. Antedote was selected based on their remote ethnography expertise. They recruited runners and cyclists for a six-week training plan, evaluated user pain points with the hardware and software, and provided a complete picture of the user experience. The outcomes included a strong partnership and valuable insights that informed software development. Antedote's master communication skills and quick thinking during a software crash were impressive, and they exceeded the company's expectations on all the projects.