Adsbalance

The company, Adsbalance, provided media buying strategies for the fantasy RPG mobile game Age of Magic developed by Playkot. They were able to drive paying users and players from different regions based on the rev-share business model. Adsbalance created brand-safe ad banners and videos and acquired traffic from Facebook Ads. After three months of collaboration, Adsbalance became the top agency in terms of volumes and LTV on Facebook.

Adsbalance was hired by Mail.ru Group, a leading Russian IT company, to promote various mobile apps, including games. The goal of the project was to drive paying users and players from different regions while optimizing the user acquisition costs. Adsbalance created a media buying strategy and produced brand-safe ad banners, achieving great volumes without compromising the traffic quality. The workflow was smooth, with the business development manager being the sole contact point for all operations and approvals.

The company mSpy hired Adsbalance for digital marketing campaigns to acquire more paying users to their apps. Adsbalance was selected after running test campaigns with multiple agencies and delivering good results from the start. The team ran campaigns for both Android and iOS on multiple platforms, gradually increasing the numbers of paying users and the CR from trial to purchase. The workflow was effective, although it would be great if the testing phase took less time.